is an instrument for assessing the
usability, information, and service interaction quality of Internet
web-sites, particularly those offering e-commerce facilities.
The WebQual instrument is being developed by the Management Schools at the University of Bath and the University of
East Anglia by:
In May 2005 we combined comment analysis with the traditional quantitative analysis of WebQual to give data trinagulation and a deeper insight into the dimensions of Web site quality - read more in the papers section of the site.
WebQual 4.0 was developed using online book stores: Amazon, BOL, and the Internet Bookstore (IBS) (read the full paper). The summary
results are that Amazon led with a WebQual Index (WQI) of 0.82,
followed by IBS at 0.70, with BOL lagging at 0.68. The radar chart
tells the story graphically. Full details in the papers section of the site.